Network & flow strategy
Commit inventory later and closer to demand: DC bypass, postponement, and read-and-react flows, plus the DC footprint to support them. Cost-per-unit modeling and the case for change.
Supply chain advisory · San Clemente, California
Twenty-eight years building supply chains. Now I build them with you.
Strategy, planning, logistics, DC operations, and technology that get product closer to demand — for consumer brands and retailers, from someone who has run the operation.
Most recentlyChief Supply Chain Officer, Ariat
A decade atVF Corporation & Vans
Consulting roots15 years at Kurt Salmon
CredentialsPenn State Logistics · CSCP
Where I help
Strategy when you need a decision. Hands-on leadership when you need it done.
Distribution center operations
New site, merged network, or a DC missing its numbers. The right facility, team, and processes to hit OTIF at the right cost, from first walkthrough to steady state.
Global logistics & trade
From factory to customer, the right balance of speed and cost for every flow: mode selection, parcel service levels, carrier strategy, and landed cost. Plus duty strategy, from FTZs and bonded warehousing to first sale.
Planning process and technology
Demand and supply planning, allocation, and inventory systems: process assessment, requirements, vendor selection, and implementation oversight through go-live.
DC technology & automation
WMS, WCS, WES, and DC automation: assessment, requirements, vendor selection, and implementation oversight through go-live.
Fractional & interim leadership
Senior supply chain leadership when you need it: a fractional executive on a set cadence, or an acting leader to steady the team through a transition or search.
Operator first, advisor second.
I'm Jon Watschke. I started in consulting, spent a decade building DTC supply chain and distribution capability at VF Corporation, and most recently ran supply chain at Ariat as Chief Supply Chain Officer.
Trestles Advisory brings that experience to brands that need senior judgment on a specific problem, or an interim leader in the seat, without a full-time hire.
2026 —
Trestles AdvisoryFounder & Principal
2023 — 2026
Ariat InternationalChief Supply Chain Officer
2013 — 2023
VF CorporationVP Global DTC · VP WCDC Integration · Sr. Director, DTC Operations
1998 — 2013
Kurt SalmonSupply chain consulting for consumer brands and retailers